In conjunction with its sponsor Ricoh, the Women's British Open has launched Green Initiatives For Tomorrow (GIFT), an initiative aimed at players, spectators and the wider global golf audience. The initiative aims to encourage people to make changes to their lives so and reduce their carbon footprints.

The initiative will be supported by the Ladies Golf Union, LPGA and Ladies European Tour, together with players in this year's Championship, as well as IMG and host club Royal Lytham & St Annes.

The GIFT initiative will run on the Championship Web site and will offer visitors the opportunity to pledge their support by offering to reduce their own carbon footprint. Ricoh has pledged to plant a tree for every ten visitors that take part in the initiative, plus everyone will enter a free prize draw where the winner, together with player Paula Creamer, will plant a fully grown tree at Lytham during the Championship.

Ricoh will again plant a tree for every birdie, five for every eagle and one thousand for every albatross during this year's Championship, in support of the Plant a Tree for Africa campaign. Last year over 1,800 trees were planted.

The Women's British Open will be played at Royal Lytham from 30 July-2 August.