REPORT Michael McCarthy is approaching 20 years as CEO of Addison Reserve Country Club in Delray Beach, Florida, and attributes its success to two primary factors: culture and capital investment. When he took on the role in 2007, his focus was on the former: “We had to rebuild our culture first,” he says. “We built it on people. To elevate the membership experience, we elevated the quality of the staff, and really developed the relationships between our team and members.” McCarthy knew his market; a prerequisite of membership is ownership of a home within one of the 19 villages that comprise Addison Reserve. He sought to make the club more welcoming, and a true focal point for the community. This included relaxing the dress code and creating Return on investment One of southeast Florida’s premier residential communities has completed a project to redesign its three nines of golf. 68 Photo: Gideon Heller The closing hole of the Salvation nine at Addison Reserve is a par-five to a green surrounded by water
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